SEO best practices & AI for ecommerce
- Part 1 SEO best practices & AI for ecommerce
- Part 2The blurring lines between search intent & optimization
Show Notes
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01:13Camerons journey to SEOWith 10 years of marketing experience, Cameron has worked in areas like content management and paid search campaigns. He discovered his passion for SEO while working at a marketing agency, and appreciates the constant learning opportunities and challenges it presents.
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03:03Blending traditional retail with eCommerceRack Room Shoes, a century-old footwear retailer, offers a wide range of shoes for the whole family across its 514 nationwide stores. With a focus on integrating online and in-store experiences seamlessly, Rack Room Shoes aims to cater to its diverse customer preferences.
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04:26Leveraging SEO for local and eCommerce successRack Room recognizes the importance of SEO for local search, considering its extensive network of physical stores. Optimizing its Google Business profiles, local listings, and review management improves local search rankings and increases online visibility.
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06:55Bridging the gap between online and offline experiencesIn the context of physical store locations, online reviews play a critical role in influencing consumer decisions. Prioritizing user experience and understanding the consumers mindset beyond search and technological advancements is essential in SEO strategies.
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08:21Balancing efficiency and caution with AI in SEOWhile Rack Room leverages AI for product descriptions, they use it as a starting point, paraphrasing its outputs to avoid Google penalties and plagiarism. Striking a balance between leveraging AI for efficiency and maintaining quality and originality is crucial.
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10:32eCommerce websites and AI powered internal searchesAI-powered internal search allows for more intelligent and customized search results, ensuring users find the most relevant products based on their queries. It incorporates factors like product features, and websites can apply custom rules to categorize products.
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12:30Best practices for leveraging AI in SEOExperiment with prompts, refine your approach based on what works best for your objectives, and maintain originality by paraphrasing generated content. In addition, embracing creativity and exploration can lead to unexpected insights and better outputs when leveraging AI.
Quotes
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"When you are responding to reviews, and your review rating is higher, you have a better chance of ranking above other local listings within your area." - Cameron Gordon
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"Many people are searching for a business within either Apple Maps or Google Maps. And you Establishing your store within Apple Maps and Google Maps is one of the best ways to get started from a local listings perspective." - Cameron Gordon
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"One thing a lot of people don't think of when they think of AI is internal search on a website." - Cameron Gordon
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"Practice your prompts to determine what types of prompts are going to get you the results that you want. Then, filter it down from there, and dont take the first suggestion that the AI provides." - Cameron Gordon
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"Don't be afraid to push the buttons a little bit with AI because you'd be surprised by what you find and what ChatGPT or other AI software pushes out." - Cameron Gordon
- Part 1 SEO best practices & AI for ecommerce
- Part 2The blurring lines between search intent & optimization
Up Next:
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Part 1SEO best practices & AI for ecommerce
Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. AI is changing the way we do eCommerce SEO, making product descriptions easier and enhancing internal search functionality to drive user experience. However, we must exercise caution to ensure we maintain originality in our content when leveraging AI to maximize efficiency. Today, Cameron discusses SEO best practices and AI for eCommerce.
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Part 2The blurring lines between search intent & optimization
Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. A single can encompass multiple intents, introducing a layer of complexity to understanding search intent and optimizing content accordingly. As SEOs, we must adopt a test-and-learn mindset, continually analyzing user behavior and competitor research to ensure we’re meeting user needs. Today, Cameron discusses the blurring lines between search intent and optimization.
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